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Integrated marketing communication
Integrated advertising communication . It allows groups to
comprise relational marketing , income promotion and occasions services into
conventional advertising to even contain corporate communique. All with a
specific reason: to speak the same message that lets in the business enterprise
to present it a completely unique positioning and differential brand value.
Summary
1 Tools
1.1 Advertising
2 Media
2.1 Mass media
2.1.1 Non-traditional media
2.2 Sales promotion
3 Objectives
four Promotional techniques
five Tools
five.1 Direct advertising and marketing
5.2 Public members of the family
five.3 Institutional presence
6 Strategy
6.1 Benefits
7 Characteristics of Integrated Marketing Communication
8 Obstacles
9 Integrated Marketing Communication Agencies
10 References
11 Sources
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