Integrated Marketing Communications is an integration of
advertising and marketing tools including advertising, online advertising,
public relations, direct advertising and revenue promotion.
Promotional material is powerful once they paint instead of
isolating it. The method at the back of the BMI is to create a continuous
experience for customers.
It is essential that organizations promote their brand
because they are better for guest abandonment, however, competition with
competition to stay in the long-term market.
The promotion now does not cover the creation of the accent
between humans on the product. However, it also includes the dissemination of
information about its techandbusinessnews
Integrated marketing communication tools.
Advertising
Personal promotion
Direct marketing
Mobile marketing
Social Media Marketing
Public relations
Sale Promotion
Sponsorship
Examples of IMC tools (integrated marketing communication)
Advertising
Advertising is the non-personal form and paid for verbal
exchange. This is one of the simplest types of communication in which it
reaches a mass target market at the same time in a short period.
Now it will increase not only the income, however, it also
creates a recognition of buyers. Sellers must ensure that the correct message
must be presented in the right way to customers.
The different means used are printed media, radio,
advertising fences, television, etc.
Personal promotion
Personal sales includes head to the main interaction with
end customers with the reason for product promotion and convince the customer
to buy the product.
Is the only tool of the BMI, since a shop employee both
communicates with the customer, solves his problems, improvised his tone as
indicated with the need of the consumer and specializes in the construction of
a time relationship prolonged with surrender. -User.
Direct marketing
This is the oldest conversation in which groups immediately
communicate with shutdown users via emails, textual content messages, catalog,
brochure and promotional letter.
Nowadays, humans buy additional recreation online.
Contractors help consumers in the purchasing technique using the sending of
these catalogs and other marketing media, which makes the system less difficult
for buyer
Read also: 6 essential steps in the integrated marketing
communication process
Mobile marketing
Mobile marketing involves talking to customers via mobile
phones by sending them a text message. It is the form of the cheapest
traditional advertising.
Social Media Marketing
This is one of the most effective ways in which the
promotion of the emblem or the commercial company can be carried out via the
social networking channel. This is one of the low-cost promotional techniques
in which a large number of users focuses immediately.
Public relations
It is the exercise to treat the relationship between an
agency and the public.
It is a twofold statement in which the general public
existed comments to the employer.
PR It is done to create good will on the market and will
present the manufacture of the organization in the mild fantastic.
The promotion can be carried out through press releases,
public appearances, sponsorships, news, etc.
Sale Promotion
Sales promotion is the fast-term incentive that is granted
to buyers to accelerate the sale.
This gives them a reason to buy the product by presenting
attractive offers, such as coupons, contests, rates, samples, waters, load
packages, low-cost funding offers and repayments.
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