Former Twitch employees Jenny Qian and Youri Park saw a gap
in the streaming panorama for nice, inclusive, community-driven splendor
content
For die-difficult beauty and skincare content material
clients, virtual video and social media platforms have, during the last few
years, come to be treasure troves of endless know-how and concept—from YouTube
skin care routines to TikTok mascara videos to Instagram eyebrows, there is
something for all people.
But even as other writer communities along with gaming and
productiveness have engendered a raft of stay virtual engagement possibilities
and interactions between the audience and the character, longform beauty
livestreams haven't surely taken off in a massive manner. Until now.
Newness, which is still presently in Beta, is a
livestreaming personality-pushed platform where creators can curate private
profile pages around their preferred merchandise and workouts. And it could become
the following huge thing read more:- technoloyintro
Here's what we realize, thus far, approximately Newness, a
platform co-based by way of ex-Twitch
teammates, Youri Park and Jenny Qian.
What is Newness?
Newness is a video livestreaming platform committed to
splendor and the beauty community. "It's a place wherein you can watch
your favorite creators communicate approximately what they realize and love,
ask them questions, and speak it with different cool human beings," the
web page description says.
According to a record in WWD, beauty logo Tatcha is the
first to sign a sponsorship address Newness. Tatcha will debut its Silk Powder,
a skincare powder, on the platform with a series of professional-led panels and
keynote livestreams this week.
"I had been occurring to QVC and we realized how
effective it's miles to speak directly approximately our merchandise,"
Tatcha founder Vicky Tsai instructed WWD. "You can get a lot greater
statistics across. On Newness, I thought the two-way interplay facilitates you
tailor statistics to what’s maximum essential to the network watching. It’s
high-quality because splendor is very non-public, and there are so many
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How is Newness unique from other social media and streaming
structures?
Newness is a livestream-first platform and former
livestreams seem to be archived on the website for later viewing. For the
beauty network, livestreaming way more candid interactions, no possibilities to
edit or add special effects, frank off-the-cuff conversations, and an standard
heightened feel of authenticity.
Newness also touts a 4-pronged community assignment around
inclusion, compassion, studying, and pleasure, that would doubtlessly mean it
turns into a gentler, friendlier nook of the net—in particular in light of all
the drama it truly is infiltrated the beauty area on YouTube over the last few
years
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Who are the founders of Newness?
Co-founders Jenny Qian and Youri Park are Twitch veterans:
meaning they're alumnae of one in all the largest and most vital streaming
structures inside the global, albeit one that is nice known for its huge gaming
network.
"Newness turned into born from the perception that
there's a special magic in livestreaming which you can not absolutely discover
everywhere else on the internet," says the employer's About web page,
which additionally discusses how they saw how Twitch changed into capable of
carry the gaming network together in a powerful manner it really is by no means
been visible earlier than.
"But some thing changed into missing—there wasn't an
area to talk about and find out about beauty that felt like a true domestic. A
area where they felt relaxed sharing their mind, a place where they felt secure
and included, an area where they could ask questions and connect with others
who shared their love of beauty in real time. Everything else out there felt
too unique, too filtered, or too disconnected
read more :- multimucation
